About Us
Skiing and traveling fuel my creativity and keep my curiosity wide open.
Creative Lead with 10+ years of experience shaping brand vision and creative strategy across print, digital, and social. I craft impactful narratives that elevate positioning—especially in the outdoor, sportswear, and lifestyle sectors.
Specialized in art direction, campaign development, and visual storytelling, I lead projects from concept to execution. My work blends creative intuition with strategic insight to engage active communities—cyclists, climbers, ski mountaineers—through authentic storytelling.
I collaborate with internal teams and external partners to deliver campaigns that align brand values with business goals and audience needs.
Mission
Shaping a brand means telling its story—visually, emotionally, and consistently.
Visual storytelling is at the core of my work. Photography and videomaking are more than skills—they’re tools I use to shape compelling campaigns, editorial content, and immersive brand experiences.
Services
Strategic Thinking
Branding
Creative Direction
Creative Strategy